Instagram expands its shopping service to IGTV and Reels

Instagram has announced that it will expand its shopping service directly across IGTV globally followed by an addition to Reels as well.

The COO of Instagram, Justin Osofsky said in a statement, “Digital creators and brands help bring emerging culture to Instagram, and people come and get inspired by them. By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living”.

Instagram Shop option was added in the platform earlier in July, making it easier for brands and content creators to increase monetization base and outreach. It allowed users to get personalized previews and recommendations on exclusive launches all in a single place so that users could easily find their desirable product.

Instagram also announced that the same feature will be tested on Reels later this year.

Last year Instagram added a checkout option in its platform, allowing users to directly purchase the products they like without having to leave the app, but later it was replaced by Facebook Pay. The payment system purchasing will remain the same for now.

Furthermore, Instagram is also working on an API that lets brands manage conversations with their customers for enhanced customer experience.

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