Many companies give you tools, and some companies provide you with training to use those tools. However, there are very few companies that give you a tool, teach you how to use it, and provide free access to technical and strategic experts to make sure you’re as successful as possible when you use it. Cannabiz Media is one of those companies with its email success support system!
What is the Email Success Support System?
Cannabiz Media’s email success support system advises on your email marketing from a technical, strategic, marketing, and content standpoint by providing complete email campaign analysis and one-one-one consulting and coaching whenever clients request it. Specifically, it offers:
- Campaign Performance Analysis: For Cannabiz Media clients, this includes a technical analysis (e.g., inbox placement scores, spam scores, DNS and domain reputation issues, and more) and an audience and content analysis (e.g., segmentation, targeting, copywriting, subject lines, calls-to-action, design, engagement, and more).
- Biweekly Educational Webinars: Starting on October 20, 2020, Cannabiz Media will kick off biweekly educational webinars for its clients focused on the technical, content, and strategic aspects of email marketing.
- One-On-One Tech Support and Strategic/Content Consulting: Clients can get ongoing individualized help as needed.
- Content: Cannabiz Media publishes a variety of blog posts, ebooks, and more providing on-demand resources designed to help clients be successful with email marketing while using the Cannabiz Media License Database.
All of this email marketing support is included in Cannabiz Media subscriptions at the Business level and above at no extra charge!
What Expertise Is Brought to the Table?
With the Director of Email Marketing Strategy, Susan Gunelius, at the helm, our clients have access to the person who literally wrote the book on email marketing for businesses, The Ultimate Guide to Email Marketing.
In her role on this team, Susan brings nearly 30 years of marketing experience directly to every one of our clients. You’d have to spend hundreds of dollars per hour to work with her directly, but as a Cannabiz Media License Database subscriber, you get access to her knowledge and experience as part of your subscription fee!
Susan is a recognized marketing and branding expert (Google her name and you’ll see how big her online footprint as a leading marketing expert is). She has nearly 30 years of experience working for some of the largest companies in the world, as a freelancer, and as a marketing communications agency owner.
She spent the first decade of her career directing multi-million dollar marketing programs for divisions of AT&T and HSBC. Today, she provides marketing communications services to clients around the world through her company, KeySplash Creative, Inc. Her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as startups, small businesses, and mid-sized businesses in a wide variety of industries.
Susan has been working in the cannabis industry and with Cannabiz Media as our content writer and blogger since 2015. She has an extensive background in B2B marketing as well as marketing for highly-regulated industries, so advising clients in the cannabis industry on B2B email marketing is a natural fit for her.
In addition to helping clients with their marketing, Susan has written 11 marketing-related books that have been published by leading global publishers and translated into multiple languages. Her books have even been used in many university classrooms around the world.
She writes about marketing, email marketing, branding, copywriting, and more for a variety of media publications, including Entrepreneur.com, GreenEntrepreneur.com, Forbes.com, and CannabisBusinessExecutive.com. You can also find her marketing-related articles on sites like MSNBC.com, BusinessWeek.com, Bloomberg.com, and many more. She has also been a featured guest on a variety of national radio shows as well as on television for CNBC and MSNBC, and she speaks about marketing topics at events around the world.
That’s not all! Susan also founded an award-winning blog for business women, Women On Business, and she’s a Certified Professional Career Coach. She holds a B.S. degree in marketing and an M.B.A. in management and strategy.
How Can Email Success Support Help You?
Bottom-line, the email success support system is stacked with talent and know-how, and we’re available to you when you need us!
We want your Cannabiz Media subscription to pack a punch, and learning how to create a winning email marketing strategy by using the built-in Cannabiz Media email marketing tools are one of the proven ways to do so.
Want to schedule an email campaign analysis? Contact your account manager and let them know.
Not subscribed to the Cannabiz Media License Database yet? Schedule a demo and see how you can use it to connect with cannabis and hemp license holders and grow your business.
Alyssa Gatto, Vice President of Marketing & Client Success, nurtures the full-circle Cannabiz Media customer journey. She has led client relationships and marketing programs large and small for Fortune 500 companies and start-ups alike spanning industries such as technology, retail, and hospitality. Following her passion for building programs from the ground up, Alyssa has found a comfortable home within the cannabis industry where every endeavor is a new and exciting challenge.