Following legalization in Canada, reports indicate a spike in the quantity of emergency area visits by kids accidentally consuming cannabis. It really is also a concern in other markets, like California and Colorado. With cannabis much more accessible and socially acceptable, it really is moved into properties and, in some situations, discovered its way into compact hands. It really is this dilemma that led co-founders Ben Gliksman and Philip Wilkins to create Retain, a contemporary and, most importantly, safer take on the stereotypical stash box.
Marrying technologies and sleek design and style components, the Retain storage device has lately earned the focus of the Customer Electronics Show (CES) — a planet 1st. Following up on the announcement, Cannabis Tech spoke with Wilkins about the state of the business, and the possible of Retain to revolutionize the way we retailer our medicinal and recreational merchandise.
A Design and style Designed from Necessity
Wilkins is a father of 3 compact kids and a healthcare cannabis patient. Following a diagnosis of epilepsy, he turned to healthcare cannabis for use following the onset of seizures. With 3 toddlers operating about his property, his stash became a developing concern.
For the duration of a discussion with pals, and hearing of their related worries about the intersection of parenthood and legal cannabis use, the thought behind Retain was born.
Gliksman and Wilkins, currently achieved entrepreneurs with a history of developing organizations to $50M in annual income, realized contemporary cannabis shoppers had been nevertheless relying on beaten up cigar boxes and pencil situations to hold their stash. This was a problematic hold-more than from cannabis’ stoner-culture previous. They developed Retain to elevate the storage for the contemporary cannabis customer. It is the 1st take on modern (and accountable) cannabis storage.
Retain, the Very first “Intelligent, Discreet Storage for Your Stash”
Retain is a biometrically locked storage device with a constructed-in scale function to assistance sufferers monitor dose, and shoppers to track consumption. A series of compact interior storage situations retain cannabis merchandise separate and aesthetically organized. Furthermore, the safe storage device monitors temperature and humidity inside. Anything connects by way of Wifi and Bluetooth to a mobile app to retain the owner conscious of the contents at all occasions.
Even though the stigma about cannabis is altering, Wilkins and Gliksman designed a sleek, contemporary design and style, which importantly does not scream “stash box.” Out there in a monochromatic black or white, the compact box displays a digital clock and climate specifics, which signifies it naturally blends into the surrounding interior design and style.
Wilkins explained that the design and style aesthetic was intentional. In his opinion, “Cannabis is right here,” and though there is no longer a want to hide it, the solution does not want to announce its goal to the planet at massive. Cannabis has moved far beyond Rastafarian references by this point.
The Accurate North has Quite a few Positive aspects for Cannabis Organizations
Wilkins, Gliksman, and the rest of the group at Retain are headquartered just outdoors of Toronto, in Waterloo, Ontario. As Wilkins explains, a Canadian base has come with some unexpected added benefits. For one particular, the industry is a lot much more friendly towards cannabis and ancillary cannabis business enterprise than they have discovered south of the border. In his opinion, the nation provides a huge chance to network with investors, licensed producers, and much more. The ecosystem in Canada is a lot much more diverse and open than what is obtainable via the U.S.
Even when they set to launch a crowdfunding campaign for Retain, they found that each Kickstarter and Indiegogo refuse to assistance cannabis or cannabis adjacent organizations. Alternatively, Retain has had to launch its personal crowdfunding campaign top up to the release of the 1st storage device.
With the crowdfunding campaign kicking off, Retain lately earned a huge win with the announcement from CES this November. Their prototype has won the 2020 Innovation Awards Honoree in the Dwelling Appliance category. Technically, this is the 1st time CES has ever awarded a cannabis customer technologies at the annual awards.
According to a current piece by Mashable, it really is taken a lengthy time for any cannabis-associated organizations to even show at the awards. In 2018, CES banned each PAX and Puffco from displaying at the expo mainly because they had been functioning with cannabis technologies (even if they had been not handling the plant themselves). Famously, PuffCo was forced to operate with an off-web site hotel in 2018 to showcase their wares. With Retain winning in the Dwelling Appliance Category, this does recommend a shift in opinion in customer tech.
Breaking Down Stereotypes and Evolving Cannabis Customer Tech
Retain is launching at a time of exceptional transition. Cannabis shoppers no longer match into the stoner stereotypes of the previous. They are productive, accountable, and specialist. This is the target industry for Retain. As the sleek advertising and marketing campaign tends to make clear, even parents want someplace to retailer their merchandise when not in use.
Primarily based on KEEP’s industry investigation, only 11 % of shoppers retain their merchandise locked away in a storage container. The vast majority, 89 %, have no such storage containers for their at-house stash. With much more people today dabbling in cannabis for recreational and medicinal purposes, there is a true threat that kids and pets will stumble upon it.
Wilkins recounted how they “created a thoughtful choice to retain cannabis responsibly — not hidden.” It was essential to the corporation to create a customer solution that took benefit of technologies and contemporary design and style aesthetic, mainly because as Wilkins says, “You do not have to sacrifice any of this as a cannabis customer.” Retain is a cannabis-focused customer technologies focused on design and style, duty, and high-quality.