1st-time cannabis customers are older.
A further concern for cannabis investors is the effect legalization could have on underage use. Quebec is currently aggressively regulating edibles and is cracking down on colour and flavor additives that could appeal to youngsters. Nevertheless, early statistics recommend new post-legalization customers are not necessarily younger. In the very first quarter, 646,000 Canadians reported working with cannabis for the very first time, about twice the price of very first-time usage reported prior to legalization. Surprisingly, far more than half of the new customers are age 45 or older. As of 2017, only 14% of Canadians age 15 to 17 reported working with marijuana.