DENVER – Dixie Brands and AriZona Beverages, maker of AriZona Iced Tea, have partnered for an AriZona-branded line of THC-infused gummies, vaporizers, and beverages. AriZona’s Herbal Enterprises LLC subsidiary will direct brand and solution conceptual style, and Dixie will create, formulate, manufacture, and distribute the items.
The agreement enables AriZona to invest up to $10 million in Dixie and is a single of the initial examples of big mainstream brands investing in THC-infused items in the United States.
Facts will be finalized inside forty-5 days, but below a binding letter of intent signed August two and announced this morning, Dixie will be granted a license to employ AriZona’s trademarks, branding, and other intellectual house.
“AriZona is a energy brand and the most iconic and recognized CPG brand to extend into the cannabis industry,” mentioned Dixie Brands Chief Executive Officer Chuck Smith. “This partnership marks a watershed moment for the popularization and expansion of the cannabis sector all round.”
According to Don Vultaggio, chairman of privately owned AriZona Beverages, “The cannabis industry is an crucial emerging category, and we’ve maintained our independence as a private business enterprise to be positioned to lead and seize generation-defining possibilities precisely like this a single. The cannabis category is an excellent space to bring the flavor and exciting of AriZona into new and thrilling items, and we chosen Dixie Brands as our companion to bring these items to industry following touring their very best-in-class manufacturing facilities and spending considerable time constructing a powerful connection with their management. We appear forward to all this partnership has in retailer.”