Cy Scott, Brian Wansolich, and Scott Vickers had just sold their well known cannabis directory Leafly to Privateer Holdings. As they plotted their subsequent endeavor, one particular word kept coming up in nearly each conversation: information.
The legal pot trade was starving for it. Brands have been coming on the scene in droves. Investors have been pouring in millions of dollars. And there have been any quantity of approaches to provide pot to shoppers — plant strains, oils, tinctures, vape pens, candies, sodas and extra.
However hardly any individual knew, at least when it came to numbers, what shoppers liked most.
“We didn’t seriously comprehend customer behavior and market place trends,” Scott mentioned of the marketplace at the time. Brands, he mentioned, have been “throwing every little thing at the wall and seeing what could possibly stick.”
– Study the whole report at Geek Wire.