Aurora’s Smart Retail Cannabis Investment Could Yield Big Returns


High Tide Inc. (CSE:HITI) (OTC:HITIF) Has 10 Enviable Years of Experience & 6 Vertically-Integrated Businesses Under Its Belt…And They’re Growing Faster Than Ever

“The pace of achievements by High Tide in such a short period of time reinforces the value of our strategic investment.”

– Terry Booth, CEO, Aurora Cannabis Inc., Feb. 13, 2019

That quote from Terry Booth is how the CEO of one of the world’s largest and leading cannabis companies[1] sums up all the excitement around High Tide Inc. (CSE:HITI) (OTC:HITIF). It also explains why Aurora Cannabis invested an additional $1 million into High Tide in mid-2019 on the heels of their initial $10-million investment back in late 2018.

High Tide Inc. (CSE: HITI)(OTC: HITIF) is making some serious waves and is attracting well-deserved attention as it continues to carve out ever-greater market dominance in the smoking accessories manufacturing, wholesale and retail pot sectors.

With legal cannabis spending in Canada projected to hit nearly $5.2 billion by 2024[2], High Tide’s (CSE:HITI)(OTC:HITIF) potential for big investment gains would be exciting enough if it only involved the Canadian pot market. 

But Canada is just one part of High Tide’s investment appeal. They’re also expanding their international and online footprint through the manufacturing and wholesale distribution of smoking accessories and cannabis lifestyle products.

This Celebrity-Backed, Yet Little-Known Company is Currently Becoming One of the Largest Pot Retailers in Canada! Get Their Latest Press Releases Delivered Right to Your Inbox

After serving cannabis consumers for the past decade through its smoke shops, High Tide (CSE: HITI)(OTC: HITIF) isn’t only the largest counterculture chain in Canada and a dominant distributor and manufacturer, they also know the hottest items, which offerings have the highest margins, and how to build and operate companies that can keep them leading the pack.

Their portfolio of six companies is what drove High Tide’s (CSE:HITI)(OTC:HITIF) Q2 2019 revenue growth of 325% year-over-year to hit $6.6 million for that quarter alone[3]

Here’s how High Tide Inc. (CSE: HITI) (OTC: HITIF) explained their rapid growth in their June 27, 2019 news release:

“The increases are primarily due to the acquisition of Grasscity, the retail cannabis operations of Canna Cabana which began generating revenue on October 27, 2018 and sales made to new customers in the Company’s Wholesale Segment.”[4]

In other words, High Tide (CSE:HITI) (OTC:HITIF) is fulfilling their vision of growing organically and through acquisitions to become, in their words, “the largest vertically integrated cannabis enterprise in the world”[5].

Revenue Growth Is On Par Or Far Better Than Companies With Much Higher Market Caps

When comparing Q1 2019 revenue growth year-over-year, High Tide’s (CSE:HITI)(OTC:HITIF) 83% growth[6] beats all the major players below except Tilray

And don’t forget High Tide’s Q2 2019 revenue growth year-over-year was nearly 4x greater by growing 325%[7].

High Tide’s (CSE: HITI) (OTC: HITIF) revenue growth underscores how a smaller company has so much more potential for rapid expansion and upside potential for its stock price. With High Tide continuing to make its mark in the pot market, it could be assumed that the stock should be due for a significant swing in the near term.

It’s also interesting to note some of the ways that under-the-radar High Tide (CSE:HITI)(OTC:HITIF) is comparable with these very large market players.

For example, Tilray is aiming to develop and sell co-branded cannabis products globally through a long-term revenue sharing agreement with Authentic Brands Group, the American company behind brands like Juicy Couture, Aeropostale and Nine West[8]

MedMen’s activities, meanwhile, include manufacturing and retail, with 37 stores in the US[9], while Harvest Health has the largest market share in Arizona and a strong presence in 10 other states[10]

Backed by Aurora, Aphria and Other Major Industry Players 

Even High Tide’s (CSE: HITI)(OTC: HITIF) competitors are investing in the company AND becoming customers. Just take Aurora Cannabis. On December 13, 2018, they made their first investment in High Tide: $10 million[11]

And with High Tide’s (CSE:HITI)(OTC:HITIF) penchant for rapid expansion, it’s no wonder that in mid-2019, Aurora invested another $1 million. As Aurora’s CEO, Terry Booth, put it:

“High Tide continues to execute on its goals and is leading by example in the downstream segment of the cannabis industry. The pace of achievements by High Tide in such a short period of time reinforces the value of our strategic investment.”

And now High Tide (CSE: HITI)(OTC: HITIF) is manufacturing Aurora-branded accessories and distributing them worldwide. Aurora gave High Tide its largest accessories purchase order to date[12].

Other cannabis-focused strategic investors that see the value High Tide (CSE:HITI) (OTC:HITIF) offers include Aphria Inc., who anchored High Tide’s non-brokered private placement in April 2019 with a $4.5 million order[13], and FSD Pharma, who was among High Tide’s earliest supporters[14] with a current investment of over $3.0 million.

Well On Its Way To Becoming Canada’s Largest Cannabis Retailer Network

High Tide’s (CSE:HITI) (OTC:HITIF) subsidiary Canna Cabana has already established itself as Canada’s one-stop cannabis shop on the strength of several important factors:

  • connected to 25,000+ Canadians on social media
  • industry-leading smoking accessories and employee training ensures consumers consistently enjoy premier products and customer service
  • centralized logistics maximize efficiency while minimizing operational costs

And with 17 operating locations and plans for roughly 120 stores across Canada, Canna Cabana has a major head start on competitors looking to penetrate the emerging Canadian market.

High Tide’s (CSE: HITI)(OTC: HITIF) largest Canadian presence is in Alberta. That province’s 2018 sales represented 28% of national sales despite only having only 11% of Canada’s population. In other words, Alberta is a hot pot market…and High Tide is only adding to its strength there.

6 Impressive Subsidiaries Built Or Acquired

High Tide’s (CSE:HITI)(OTC:HITIF) portfolio of companies span from manufacturers of cannabis accessories and wholesale distributors, to bricks-and-mortar retailers, to a global e-commerce smoking accessories leader.

Company #1 – Smoker’s Corner: Founded back in 2009, this original smoking accessory chain has grown to 14 significant locations (8 franchises; 6 corporate stores). That makes it one of the largest chains of cannabis accessory stores in all of Canada, and gives High Tide (CSE: HITI)(OTC: HITIF) a major competitive advantage and platform as the legalized market continues to roll out.


Company #2 – Canna Cabana: Launched in 2018, this retail network is currently in the process of becoming one of Canada’s largest through establishing new locations and retrofitting existing stores. They already have 17 branded locations across Alberta, Ontario and Saskatchewan, and they’re developing stores in BC and Manitoba too, all of which is  contributing to High Tide’s (CSE:HITI)(OTC:HITIF) rapid expansion.


Company #3 – KushBar: This company is all about offering cannabis consumers an elevated experience marked by proprietary products, excellent customer service and attractive environments. They have 4 permitted retail stores under construction in Alberta, and many more planned for Ontario in the near term.


Company #4 – Grasscity: This Amsterdam-based company is the world’s top pot accessory e-retailer with a 20+ year history, 5.8 million site visits per year, a customer database of 600,000, and 65,000 orders per year with about 90% of those coming from customers in the US. That’s what you call a very significant and strategic acquisition for High Tide (CSE: HITI)(OTC: HITIF).


Company #5 – RGR Canada: Founded in 2011, this wholesaler has grown into Canada’s premier distributor and manufacturer of premium cannabis accessories that distributes to independent retailers nationwide. RGR is vertically-integrated from factory to retail, with a 27,000-square-foot facility in Alberta, 4,300 SKUs, and over 70% of its catalog designed and manufactured in-house to maximize High Tide’s (CSE:HITI)(OTC:HITIF) margins.


Company #6: Famous Brandz: Backed by celebrity brands such as Snoop Dogg, Cheech and Chong, Guns N’ Roses and more, in 2 short years this manufacturer and global distributor of licensed exclusive and proprietary smoking accessories has become a dominant brand carried by the largest distributors and retail chains across the globe. It also serves as an ideal platform for the endless release of new brands, products and a retail cannabis lounge concept.

With those 6 subsidiaries in their portfolio, High Tide (CSE:HITI) (OTC:HITIF) has strategically established themselves in ALL downstream pot markets: 

  • Wholesale = RGR Canada + Famous Brandz
  • Retail Bricks & Mortar = Smoker’s Corner + Canna Cabana + KushBar
  • Retail Online = Grasscity

Which means that, as the legal pot market continues to emerge and expand, High Tide (CSE:HITI) (OTC:HITIF) just might be the most likely stock to quickly ride that wave to all-new highs.

Growing Its Already Strong Brands Across Canada and Around The World

You couldn’t blame High Tide Inc. (CSE:HITI) (OTC:HITIF) if they took a breather and basked in their success to date, especially with their accessories being sold in 3,000 stores worldwide across 20+ countries[15] and their annual retail customer interactions exceeding 170,000[16].

But slowing down is apparently not their style. 

Instead, High Tide (CSE: HITI)(OTC: HITIF) is turning up the heat. They’re expanding their existing retail presence with over 30 more Canna Cabana locations (these are currently under various stages of construction across Canada). 

KushBar has 4 locations currently permitted and under construction in Alberta alone. When it comes to Ontario, the plan is for many more locations in the near term.

Then there’s High Tide’s (CSE: HITI)(OTC: HITIF) wholesale segment. This vertical continues to grow thanks to the overall expansion of the cannabis industry. Sales are being made to new customers[17] while new cannabis accessory products are being added to High Tide’s (CSE:HITI) (OTC:HITIF) already large catalogue.

Then there’s High Tide’s (CSE: HITI)(OTC: HITIF) future plan to launch a lounge concept that could serve or facilitate the consumption of edibles, concentrates and other products once they’re legalized in Canada in late 2019.

Slowing down is clearly not High Tide’s (CSE:HITI)(OTC:HITIF) style.

Backed By The Powerful Sway Of Celebrities

As touched on earlier, High Tide’s (CSE:HITI) (OTC:HITIF) subsidiary Famous Brandz ( is an exclusive global manufacturer and distributor of licensed smoking accessories.

Their partnerships with celebrities and major media partners that are more than relatable to cannabis consumers include:

  • Snoop Dogg
  • Cheech & Chong’s Up in Smoke
  • Trailer Park Boys
  • Guns N’ Roses
  • Sublime
  • Paramount Pictures
  • Kevin Smith
  • Hellboy
  • The Beach Bum
  • and more…

In today’s culture where celebrity influencers have some of the largest followings and incredible ability to sway consumer behaviors, these cross-promotional relationships give High Tide (CSE: HITI)(OTC: HITIF) an advantage and “cool factor” that most of their competitors lack.

Meet The Exceptional Team That’s Made High Tide’s (CSE:HITI) (OTC:HITIF) Success & Growth Possible

You simply can’t achieve the kind of business value and upside potential that High Tide (CSE:HITI)(OTC:HITIF) has so amply demonstrated without a world-class leadership team.

Here are the key players that make up that leadership team.

Raj Grover – Founder, President and CEO

 Mr. Grover has been operating as a pioneer in the cannabis accessories industry since 2009 and has a 17-year record of founding successful companies, including High Tide Inc. (CSE:HITI)(OTC:HITIF), its subsidiaries RGR Canada, Smoker’s Corner and Canna Cabana, and is the co-founder of the subsidiary Famous Brandz. Along the way, he has built the largest network of comparable retail stores in Canada.

Alex Mackay – Chief Operating Officer

Mr. Mackay knows what it takes to build a company made up of successful brands and offerings, thanks to his 21-year career at one of Canada’s largest telecommunications organizations. He has extensive operational experience and insight into growing sales while also ensuring customer satisfaction.

Nick Kuzyk, MBA – Chief Strategist Officer and CVP of Capital Markets

Mr. Kuzyk represents an ideal mix of education (an HBA and MBA from the Richard Ivey School of Business at Western University) and hands-on experience from 15+ years of experience in 3 areas crucial to High Tide’s (CSE: HITI)(OTC: HITIF) ongoing expansion: investor relations, mergers and acquisitions and business development.

Andy Palalas, MBA, CPA, CA – Chief Revenue Officer 

Mr. Palalas develops distribution channels, sources new market opportunities and oversees High Tide’s (CSE:HITI)(OTC:HITIF) revenue portfolio. To make that possible, he draws on his extensive experience in loyalty marketing, his track record of explosive growth in franchise sales and operations, and his mastery of ground-level business development through to overarching marketing strategy.

Rahim Kanji – Chief Financial Officer

Mr. Kanji has 18+ years of experience in everything from start-ups to enterprise-level companies. Of special significance to High Tide’s (CSE: HITI)(OTC: HITIF) ongoing growth is his experience with international expansion, mergers and acquisitions and strategy development.






High Tide Inc. (CSE:HITI) (OTC:HITIF) Is Expected To Continue Surging In The Pot Accessories Wholesale, Bricks-And-Mortar Retail and e-Retail Sectors


10 Years of Operations, 6 Vertically-Integrated Businesses, And Growing Faster Than Ever:

High Tide is the full package: they’re the largest counterculture chain in Canada, a dominant distributor and manufacturer, and they’re strategically established in all downstream pot markets through successful companies that can keep them leading the pack.


Well On Its Way To Being Canada’s Largest Cannabis Retailer:

Their subsidiary, Canna Cabana, already has 17 operating locations and plans for roughly 120 stores across Canada, giving High Tide (CSE: HITI)(OTC: HITIF) a major head start on competitors looking to penetrate the emerging Canadian market.


Backed by Major Industry Players & Celebrities:

Aurora Cannabis invested $10 million[18] in High Tide and then another $1 million. Aphria Inc. invested $4.5 million[19] and FSD Pharma invested $3+ million. Meanwhile, High Tide’s (CSE: HITI)(OTC: HITIF) subsidiary, Famous Brandz, has locked up partnerships with celebrity influencers and major media partners.


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