Hashish has grown within the spectacular pure environment of Humboldt County, in northern California, for many years, with farms propagating top-shelf stuff right here regardless of prohibition. The Emerald Cup originated within the county, and home-grown buds usually sweep the competitors.
But, within the face of the legalization of cannabis, which has introduced many challenges to Humboldt County, together with excessive charges and taxes, in addition to competitors from well-funded company gamers, native civic leaders have determined the county should diversify. In 2018, the Southern Humboldt Enterprise and Guests Bureau launched a advertising marketing campaign branding Humboldt as “America’s Hashish Heartland.” Polished movies and journal spreads depict Humboldt as a spot of pure magnificence, laden with family-run marijuana farms.
“We’re already identified for rising the most effective, merely the most effective craft cannabis, and a part of what we’re doing helps get the phrase out,” Laura Lasseter, Director of the SHBVB, informed Weedmaps.
“We’re the primary vacation spot advertising company within the state of California inclusive of the cannabis business,” Lasseter stated. The county authorities is even getting behind it, with a “small however vital” quantity of funding going towards the marketing campaign.
Revealed: June 07, 2019
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